The real estate market is evolving its game to new levels. Real estate marketing Software is now co-branding with companies that offer a variety of different ways to view properties. Let's call it an UPGRADE! Virtual tours, 3D modeling, or digital staging software can differentiate your real estate listings by giving potential buyers an immersive experience. This partnership highlights tech-forward marketing strategies, appealing to modern, digitally savvy buyers.

  I asked five experts in the field their thoughts on the impact of Real Estate Marketing Software on the industry, and here's what they said."   

According to Joseph Renfroe said, “Marketing softwares in the real estate industry are crucial to have. Some softwares can reach people that only want to invest while others can reach people who are looking to relocate. If it wasn’t for certain softwares in the industry it would make selling a whole lot more difficult. This isn’t a door-to-door buyer’s market. Buying and selling take time, which is why these softwares exist. It gives us the freedom of opportunity.”

Following Renfroe’s insights, Johane H. added “Real estate marketing software has been transformed by simplifying processes like lead generation, targeting, and advertising. It enables agents to reach more clients close deals faster and improve options. Tools like virtual tours and CMR systems, help businesses grow while offering a better client experience.”                                  

Expanding on this, Anthony Miyazaki, brand strategist and marketing educator, emphasized, “The growth of prospecting, CRM, and automation software capabilities has introduced both new challenges and new opportunities for marketers in the real estate industry. Real estate professionals have seen a change from the days when almost all interactions had a human element, to the current environment where much of the communication, marketing, and sales process can occur long before a personal touchpoint. Emerging automation capabilities, along with artificial intelligence integration, have the potential to shut down real estate operations who resist this technology while simultaneously increasing productivity and performance for those who adopt and adapt.            

Albert Lepage, Co-Owner and Board Chair of a regional commercial baking company also highlighted, “The real estate industry has undergone a significant transformation over the past decade, largely driven by advancements in marketing software. Established in 2006, Zillow has emerged as the go-to platform for all things related to residential real estate. The pandemic further accelerated the adoption of digital tools, with virtual site visits becoming a necessity. Looking ahead, AI generative technologies could make it possible for users to explore house staging options, architectural changes, and other improvements with just a click.”                                    

Stephen Ferrara, Vice President of Program and Traffic Operations at ABC and Disney Entertainment Networks, concluded by saying “In the past few years social media software has become a necessary tool to market real estate. Realtors and developers now post their current and future developments on social media digital sites like Instagram where they expect to reach a large audience.”

To conclude, the real estate market revolution has and will advance how properties are bought and sold. As the experts highlighted, these technical advances have simplified the process and broadened the audience so that realtors can reach more people. Buyers are being delivered a more compelling experience with tools like digital staging, virtual tours, and AI-driven solutions. Modern buyers are able to interact and have faster transactions, which is shaping the market into a new generation.

Looking forward, the continued adoption of AI and advanced marketing tools will likely push the real estate industry even further into the digital age. With these new tools that let buyers explore properties online and adjust features to fit their preferences, and this ability makes it easier and more engaging for buyers. As Stephen Ferrara pointed out, social media platforms have also become an absolute necessary way to reach new audiences, providing realtors with powerful new channels to market their properties. The future of real estate is defined by the blended technology strategies that appeal to the new-age generation who prefers efficiency.